needs a loop.
You have a release; we make sure the hype doesn't die. You launch, you run your campaign, you acquire users. We turn them into active fans and bring them back with custom mechanics that feed the algorithms. Fewer campaigns, more activations.
It explodes.
It dies.
Every release peaks in the first hours and then interest falls away. The audience that discovered you was never yours: it was the platform's. When you launch again, you start from zero.
ReleaseLoop turns that peak into a loop: you take ownership of the fan by email and reactivate them on every new release.
It's a brain.
A Brain wired into everything around an artist — label, platforms, socials, web, fanbase — running as a continuous loop. It watches, decides and acts.
Coordination
Label, distributor, promoter and artist work in systems that don't talk to each other. An empty field, a submission nobody sent, a link pointing at last year's release. The Brain watches the seams, not the platforms.
Execution
It doesn't report. It acts. Shifts a budget, fixes a destination, publishes, replies, ships. A dashboard tells you something's wrong. This fixes it.
Measurement
Every touchpoint tagged end to end. When someone asks where this came from, there's an answer with numbers, not a hunch.
Creative
Every release starts from a concept, not a content calendar. Growth hacking isn't a trick bolted on at the end — it's the idea from the start.
Play
Questions, collective walls, milestones and rewards that turn listeners into participants. The gap between releases is where a fanbase is won or lost.
A dashboard
A dashboard shows you numbers. It doesn't notice a missing image.
An agency
An agency works in hours. This doesn't sleep.
Automation
Automation repeats. This decides.
Where a tool waits for instructions, the Brain notices.
Every release enters a four-phase cycle. The platform runs it for you and repeats it on each new launch.
Launch and campaign
You ship your release and run your campaign. The first hit of attention across DSPs, socials and press.
Acquire and convert
You capture the email of anyone who engages. The audience stops belonging to the platform: it's yours.
Activate with mechanics
Questions, votes and custom challenges. Your fans come back without you posting every day.
Feed the algorithms
Streams, saves, votes and shares, all measured. More signal for the next release, and you repeat.
Rented attention dies and keeps getting more expensive. An owned audience reactivates and performs. Not an opinion — it's documented.
Organic reach of a Facebook page today, down from 16% in 2012. Depending on the feed is renting your audience.
Organic reach studies (Meta / Hootsuite)Acquiring a new customer costs considerably more than keeping one you already have.
Harvard Business ReviewProfit increase from improving customer retention by just 5%.
Bain & Company (Reichheld)Return for every euro invested in email marketing. Owned audiences perform.
Litmus 2024If it has a release, it has a loop. Built for companies, multi-brand agencies and organisations with several launches a year.
What do you think happens to the lead next week?
The first time you saw them: a bar or a stadium?
What memory do you associate with this scent?
ReleaseLoop runs on agents that execute the mechanics for you. The creator lights the spark and the system keeps the loop going.
Simple to run
Agents launch and rotate the mechanics on their own. One capture session covers weeks of content.
Measurable
Every action leaves a signal: replies, saves, reactions. All quantified in real time.
They build ownership
They turn interaction into emails. The audience becomes yours, not the platform's.
More impact
More interaction, more feedback, more reach on every new release.
For companies, multi-brand agencies and organisations. Answer 5 quick questions and we'll come back with a proposal.